Voo's Cinema
Voo's Cinema
Voo's Cinema
Region
Region
Region
USA
USA
USA
Year
Year
Year
2025
2025
2025
The project itself :
Project Overview
The Voo's mobile ticketing app is designed to streamline the movie-going experience for an American net of offline theatres. It enables users to browse movie listings, purchase tickets, select seats, and pre-order them through an intuitive, user-friendly interface.
Problem:
Cinema theater apps are often overloaded with information and can be challenging to navigate. Their designs are cluttered, the seat selection process is unclear, and the checkout experience can be confusing.
Goal:
Design a ticketing application that is absolutely user-friendly by providing clear navigation and offering fast seat selection and frisky ticket purchasing.
My role:
UX designer leading the Voo's mobile application design
Responsibilities:
conducting research,
storyboarding,
paper and digital wireframing,
iterating on designs,
making high-fidelity prototype
All about the user :
User Research
The Voo's mobile ticketing app is designed to streamline the movie-going experience for an American net of offline theatres. It enables users to browse movie listings, purchase tickets, select seats, and pre-order them through an intuitive, user-friendly interface.
Pain Points
General navigation:
Cinema theaters apps are often busy, which reflects in confusing navigation.
Seat selection:
It's a challenge to select seats in apps in quite easy and clear way.
Ticket purchasing:
Purchasing process is often difficult and overloaded with unwanted information.
User Personas
Personas were selected by conducting user research and identifying common pain points, that frustrate and block the user from getting what they need from a product.
User Journey Map
It is the series of experiences Carlos has as he achieve a specific goal. It was built on the his experience.
I developed a user journey map of Carlos's experience with the app to highlight potential pain points and identify areas for improvement.
Goal
Choose a good movie in a cinema theatre nearby and select seats in an app in a fast and clear way
The project schematically :
Starting the Design
I created various diagrams and storyboards to clarify and analyze the app's information and architecture. Afterward, I sketched paper wireframes and then transitioned to digital wireframes, building a low-fidelity prototype to conduct initial usability studies with stakeholders.
Storyboards
The series of hand-drawing frames that visually describe and explore a user's experience with a product.
I began with drawing storyboards to focus on just the most important parts of a user’s experience with the app. It's a story that was told through the panels, revealed it two different way
Big picture storyboard, which focuses on the user experience. It's about how people will use the Voo's app during their day and it will be useful.
Close-up storyboard focuses on the app instead of on the user experiencing that product. Shows what happens on each screen of the app.
Appmap
It's a structured scheme that outlines the pages and content hierarchy of the app.
Next step: creating the application map. My goal here was to make strategic information architecture decisions that would improve overall app navigation. The structure I chose was designed to make things simple and easy.
Paper Wireframes
They initially oriented on the basic structure of the homepage and highlight the intended function of each element.
Here I drew five different versions of how structure of information on a homepage might look like. Then I reviewed all the versions and combined them in the refined one.
The goal was to explore different ideas with wireframes.
Digital Wireframes
More "clear" version of wireframes in a digital form. Also all the important pages are added
in it.
On this step I used the Figma design tool to create digital wireframes of all the pages. Then I bonded all of them into the clear and smooth structure.
The goal is to show how all the pages and things interact with each other.
Usability Studies
This is an examination of users and their needs, which adds realistic context to the design process.
First I conducted unmoderated usability studies with a few participants: they had to answer different questions about the app and share their observations while using the initial low-fi prototype. After getting the data, I analyzed it and synthesized the information obtained. Finally, I found themes and came up with several insights.
The goal was to identify pain points that the user experiences with the app designs so the issues can be fixed before the final product launches.
Add initial screen:
In the beginning, before choosing a city and theater, it would be great to look through the whole app and learn everything about it.
Movie search:
There are no movie search - it's necessary to add it on the movies list page.
Buttons in account:
If user wants to change his account, he should be able to log out or delete it completely.
The clear version :
Refining Design
On this step, first I created a static, high-fidelity Voo's app design (keeping in mind all the conclusions from the previous phase of usability studies) that is a clear representation of a final product called design mockups.
After that, I created a high-fidelity prototype of the app.
Mockups
These are a high fidelity design that represents a final product
I created all the app pages mockups, incorporating the right design elements such as typography, color, and iconography. I also included captivating and visually appealing images, and developed all the necessary components and elements.
The goal was to demonstrate the final Voo's app in as much detail as possible.
High-fidelity prototype
It's the detailed, interactive version of designs that closely match the look and feel of the final product.
I turned my mockups into a prototype that's ready for testing, using gestures and motion, which can help enrich the user experience and increase the usability of the app.
City and cinema theater selection
Movies slideshow
List of movies + search option
Separate movie page, adding to favourites
Show selection: date and time, hall and seats
Adding selected seats
Calendar with results filtering
Menu and its sections
The project schematically :
Outcome
I created various diagrams and storyboards to clarify and analyze the app's information and architecture. Afterward, I sketched paper wireframes and then transitioned to digital wireframes, building a low-fidelity prototype to conduct initial usability studies with stakeholders.
Takeways
The series of hand-drawing frames that visually describe and explore a user's experience with a product.
Impact:
Our target users have found Voo's design to be intuitive, user-friendly, and easy to use: choose a movie, select seats, and buy tickets.
What I learned:
The key lesson I learned is that even minor changes can significantly impact the user experience. My biggest takeaway is to always prioritize the genuine needs of the user.
Next Steps
The series of hand-drawing frames that visually describe and explore a user's experience with a product.
Conduct follow-up usability testing on the new app iteration.
Identify any additional areas of need and ideate on new features.